Our stores are more than just a place to shop. They offer an experience for your senses and sensibilities. When you enter a Sundance store you immediately notice the beautiful colors, textures, and of course our unique product throughout, but if you pause for a moment you’ll notice the special design touches that make each of our retail stores unique.

The Artful Journey Begins 

Sundance Village was founded by Robert Redford in 1969 with a small rustic store that carried general goods and clothing as well as special, handcrafted items from American artisans. It was a unique shopping experience that for decades prompted visitors to call asking to have items they had seen sent to them.

20 years later, Robert Redford founded Sundance Catalog and wrote, “When you purchase something from this catalog, we appreciate the fact that the prime reason is enjoyment for yourself. But you are also supporting American craftspeople and efforts to enhance and preserve the environment.”

To this day, we continue to honor the original Sundance spirit in all of our retail stores with design elements incorporating nature, art, and community. We invite you to read below to discover how we create our unique shopping spaces.

Authentically Sundance

From floor to ceiling and front to back, each of our stores is designed to celebrate the Sundance heritage and local flavors through distinct artistic touches. While each store has a rustic elegant theme incorporating reclaimed wood, gold leaf, and weathered copper, our design team creates every store individually per the needs of the community and within the space we have available. A lovely example of this is the facade of the Alamo Quarry store in San Antonio, TX, which was crafted with stone from a quarry in the area.


The distinctive Sundance style starts before you even enter our stores. At the entrances you will find reclaimed wood doors made from old barns flanked by windows embedded with textured chicken wire glass. If you see a gold Sundance logo on any of the windows, take a closer look. These elegant logos are created by an artist applying a delicate 22-karat gold leaf using an old world gilding technique.

A Place to Discover

Once in the door, it’s time to pause and take it all in. In our “Front Porch” area you’ll find a curated showcase of the current, seasonal products we carry in all of our collections (apparel, home, etc.) framed by an array of beautifully handcrafted and hand-painted turquoise floor tiles.



Make your way through the illuminated display cases featuring artisan-crafted jewelry and look down to note the hardwood floors made from reclaimed oak fence posts. Don’t forget to look up and admire the Salon Glass Pendant Lighting casting a pleasant glow over Sundance merchandise displayed on one-of-a-kind wood tables.





As you move through the colorful clothing, accessories, and artisan items, you will notice the walls of the stores are not just painted. They are covered in two types of wallpaper: woven and cork with flecks of gold and are adorned with pictures featuring the most current Sundance fashion collection. You will probably see one of our feminine and sophisticated dresses displayed on a custom form produced by one of the oldest mannequin makers around today.



Toward the back of the stores our gathering room areas, with individually designed dressing rooms, offer a lovely respite for our shoppers and their guests alike. We’ve created homey, comfortable seating areas featuring one-of-a kind chairs, lighting, tables, and an oversized antique tin tile framed mirror. In the individual gathering rooms artist Jes MaHarry has created wall hooks made from repurposed railroad spikes. Each room also features an homage to our founder Robert Redford with an iconic image from one of his films.




Featured on the front of every cash wrap is a copper Sundance logo designed, weathered, and rusted for branded appeal. On the wall behind the counter is a curated collection of images and quotes by Robert Redford and classic Sundance images with iconic products. And full circle, you will often find an image of Mount Timpanogos near Sundance, UT - home to the first Sundance General Store, where our catalog was founded over 30 years ago.

An Invitation to Be Inspired

We hope you enjoyed this virtual journey through a Sundance store full of one-of-a-kind design elements and materials. We invite you to visit a store in each of these cities to fully appreciate how every location is not only a glimpse into the spirit of Sundance, but also a unique tribute to each community.

At Sundance, charitable giving is never far from our thoughts.

At Sundance, charitable giving is never far from our thoughts.

It all started in 1989 with our founder, Robert Redford. Following his vision, Sundance Catalog and our employees have in the last decade contributed more than one million dollars’ worth of cash and in-kind merchandise to deserving nonprofits. We’re enthusiastic supporters of art and educational charities, as well as humanitarian organizations.

“Sundance is truly making a positive difference for our community members and others throughout the world,” says our community relations coordinator. “Being an employee of a generous company like Sundance gives me a sense of pride.”

In many ways, we receive as much as we give. “Along with being a great team building project for Sundance employees, charitable giving increases employment involvement, camaraderie and morale.”

Corporate Charity Initiatives

We’re pleased to report that 2019 has been another banner year for the Sundance charitable giving program. Here’s a look at a few of the charities we were proud to sponsor this year:

Click on the links below to learn more about these inspiring organizations.

• 7th Street Treatment received clothing to help low-income Utahns who struggle with mental illness and substance abuse with their return to healthy, meaningful lives.
• Our clothing donation to Soles4Souls assists them in their mission to provide shoes and clothing to those living in poverty and recovering from disasters all over the world.
• Catholic Community Services received a donation that helped enable them to provide clothing to the homeless and refugees who are starting new lives in our community.
• Big Brothers Big Sisters of Utah received a clothing and footwear donation in support of their mentoring programs, which help kids achieve success in school and make positive life choices.
• We donated clothing to Odyssey House that helped their clients dealing with addiction or mental health issues gain a sense of comfort and support, enabling them to live healthier lives.
• Our donation to Family Promise Salt Lake provided clothing to families experiencing homelessness, giving them a sense of pride and belonging.
• We also provided nonprofits with in-kind donations of quilts in support of their fundraising events. These worthy groups include the Utah Arts Festival, Utah Open Lands, Utah Metropolitan Ballet, The Sharing Place and People Helping People.

In addition, Sundance employees make a difference with hands-on giving:

• During the summer, our corporate team donated their time and efforts to the NeighborWorks organization. NeighborWorks is focused on restoring and reviving neighborhoods and creating affordable housing one block at a time. This year we participated in this effort through “Paint Your Heart Out”, an event where local businesses, community organizations, and corporations come together to paint the homes of the elderly, individuals with disabilities, veterans, and limited-income homeowners.

• Each year during the holidays we donate time to a different organization. Our employees annually provide gifts to an organization during the holiday season through the Angel Tree Project. This year, we worked with RISE Services, which assists children and young adults with disabilities in their after-school programs. We went to their location to decorate mini Christmas trees with the children and open their Angel Tree gifts with them. The spirit of giving was strong during this entire experience!

Retail Charity Support

Whenever a new Sundance store opens its doors, we donate part of the store’s proceeds to a local nonprofit that shares our vision of cultivating creativity through the arts.

Here are our new stores and their charities for 2019:

• Store: Alamo Quarry Village in San Antonio, TX. Charity: San Anto Cultural Arts

• Store: Kenwood Towne Centre in Cincinnati, OH. Charity: ArtsWave

• Store: University Village in Seattle, WA. Charity: Coyote Central

The Sundance Store at Southlake Town Square in Southlake, TX

We are excited to announce the opening of our newest store in Southlake, TX. This store, located in Southlake Town Square, will host its Grand Opening Weekend celebration beginning on Thursday, April 14, 2016.

The Sundance Store at Kierland Commons

We are excited to announce the opening of our newest store in Scottsdale, AZ. The store, located in Kierland Commons, hosted its Grand Opening celebration on Thursday, March 3, 2016.

The Sundance Store at NorthPark Center in Dallas, TX

We are excited to announce the opening of our newest store in Dallas, TX. The store, located in NorthPark Center, hosted the Grand Opening Weekend celebration beginning Thursday, November 12, 2015.

Our newest store location at Edina Galleria in Edina, MN

Coming Soon...Our new store in Edina, Minnesota

We are excited to announce our plans for new retail store expansion! Two newly designed retail locations will open in 2015, with additional stores planned for 2016. Since our founding in 1989 by Robert Redford, we have been a premier lifestyle brand retailer of women’s and men’s apparel, footwear, jewelry and home décor. We opened our first store in 2007 and currently have retail locations in California, Colorado and Utah.