Creating a Dream: On Location for the Fall Collection Photoshoot
When heading out for our location shoots, our crews remain steadfast in their approach to the photography.
We want every image to be the best that it can be. No image is unimportant, no image is small. We know that we are shooting more than just a catalog. We strive to showcase the scenery in order to convey a real sense of place. We are inspired by our travel adventures, by our styling, our sets, our photography. It is our goal to inspire our customers.
We tell a story. Inspire a lifestyle. Create a dream.
During our photography shoots, we understand the importance of staying true to our brand, our history, our founder. To be unpredictable and to surprise. To never be boring or mundane. During our recent Fall 2019 photo shoot in and around Marfa, TX., we were inspired by the epic landscapes, by the “see forever” rolling hills and roads. By a place that is full of art and artisans. By the light and the way it plays off of the abundant open spaces. We were inspired by the wind. A sense of freedom, of being off of the beaten path. A sense of independence, of no boundaries. Quintessentially Sundance.
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