Forever in Style: Timeless Frye Footwear and Bags

by - Thursday, August 22, 2019

Sundance first offered Frye boots in 1997, and they’ve been a customer favorite ever since.

Distinctly American in styling and attitude, Frye boots and bags come with a heritage and authenticity like no other. It was back in 1863 when John A. Frye opened his first shoe store in Massachusetts. Even in those early years, he was committed to creating iconic leather goods by using only the best materials, craftsmanship and design.

The Frye story goes on to read like a Hollywood script. Many a New Englander heading cross-country in the late 19th century to settle lands out West prized their Frye boots, as did Teddy Roosevelt and his Rough Riders. Later, Frye Wellington boots became the rage among officers in World War II, while the 1960s and ‘70s saw the Frye Campus Boot evolve into a counterculture symbol of rebellion and freedom.

Worn by the courageous and cool, Frye continues to be recognized today for timeless style and unparalleled quality. It’s become the cult-like favorite of bikers, cowgirls, celebrities, and debutantes alike. Its commitment to craftsmanship remains the same today as it was over 150 years ago.

Here at Sundance, we’re proud to work closely with Frye to bring back classic styles, some that you can’t find anywhere else. We offer this Frye collection as one of the featured brands of our 30th anniversary celebration.

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