Welcome to Our Blog. Sharing the stories behind our products, inspiring creativity and creating connections among you, our artisans and everyone in the Sundance family is our passion. Come, join us in this journey of discovery and storytelling…

A Special Holiday Video

December 2, 2015

Deck your home in festive style with Sundance holiday decor

The holidays are a special time of year. There is an emotion and sentiment, a special sense of surprise and wonder behind the holiday. There is nothing quite like the magic of this season.

Announcing Our Newest Store at NorthPark Center in Dallas, TX

November 30, 2015

The Sundance Store at NorthPark Center in Dallas, TX

We are excited to announce the opening of our newest store in Dallas, TX. The store, located in NorthPark Center, hosted the Grand Opening Weekend celebration beginning Thursday, November 12, 2015.

Our Favorite Boots for Every Occasion

November 6, 2015

Spirit of the West fringed boots

We love boots, and we work to curate our Boot Guide so you can find a style to fit anything in your wardrobe. Explore boots of fine leather and suede; discover embellishments and beautiful detailing. And, when in doubt, consider these basics to guide you:

Own a Piece of Film History...Robert Redford's Yamaha Motorcycle

October 16, 2015

Robert Redford with the Yamaha motorcycle available for auction. Image courtesy of Charitybuzz.

Sundance founder, Robert Redford, and his son Jamie are offering the once-in-a-lifetime opportunity to own their Yamaha DT 250 motorcycle in a charity auction through Charitybuzz. The package also includes a private meet-and-greet with both Robert and Jamie Redford in San Francisco, CA.

Announcing Our Newest Store at Galleria Edina in Edina, Minnesota

September 30, 2015

Our newest store location at Edina Galleria in Edina, MN

We are excited to announce the opening of its newest store in Edina, MN. The store, located at Galleria Edina, hosted the Grand Opening celebration beginning on Thursday, September 17, 2015.

On the Road...Zion, UT

August 21, 2015

Zion National Park

After our successful trip to Moab last year at this time, we decided to focus on another one of our national parks for the 2015 location. After doing a little research, Zion it is. We shot in and around the park for ten days. These two parks, both in southern Utah, are visually distinct and different from one another. Hard to imagine that these areas were once covered by seas, streams, ponds and lakes.

Made in America…Sundance Is Inspired by Home-Grown Artistry

August 11, 2015

The picturesque American West

American artistry is vibrant from coast to coast, and we invite you to celebrate it with us. Supporting the creative process is an endeavor we embrace, so we want to recognize and applaud home-grown creativity and ingenuity.

Artisan Spotlight: Handmade Kantha Quilts

June 25, 2015

Handmade Constellations Quilt by Indian Artisan Women

It takes incredible ability, care, and attention to detail to craft goods by hand. The women who construct the Constellation Quilts and Shams use their skills in the traditional Kantha embroidery and applique work to create this bright, beautiful bedding.

Great Gifts for Father's Day

June 10, 2015

The Blaze Jacket by Deus ex Machina, a great gift for Father’s Day

This year, Father's Day is on Sunday, June 21. With the holiday fast approaching, there’s no better time to shop for gifts for Dad. But, like many people, you may ask yourself at this time of year, ‘What should I give to my Dad this year?’

Opening Soon...Announcing New Retail Store Locations

May 5, 2015

Coming Soon...Our new store in Edina, Minnesota

We are excited to announce our plans for new retail store expansion! Two newly designed retail locations will open in 2015, with additional stores planned for 2016. Since our founding in 1989 by Robert Redford, we have been a premier lifestyle brand retailer of women’s and men’s apparel, footwear, jewelry and home décor. We opened our first store in 2007 and currently have retail locations in California, Colorado and Utah.

Join Sundance in Supporting the People of Nepal

May 1, 2015

Image courtesy of the Nepal Cleft & Burn Center

The people of Nepal are currently in need of a great deal of support following the 7.8 –magnitude earthquake that shook the country on April 25, 2015. Though this type of disaster is natural, the devastation continues to escalate on a daily basis. The nation’s capital of Kathmandu and its surrounding communities are debilitated and in dire need of relief. Kathmandu has limited airspace access, dwindled water and food supply, destroyed shelter, and escalated hygiene issues.

Bolivian Craftspeople...One-of-a-Kinds

April 23, 2015

The brightly colored Bolivian handcrafted pillows and throws

These exquisite pillows and throws are hand-crafted by Bolivian artisans, and the fabric for each carries a rich history. When crafting the pillows, the materials used for each are vintage blankets, each averaging more than 30 years old. The blankets and fabrics all originated in the Bolivian Altipano.

Stewart Falls Table...A True Artisan Craft

April 7, 2015

Wood for the Stewart Falls Table and Bench is salvaged from barns in the Midwest such as these

In this spring’s catalog, we are featuring the Stewart Falls Outdoor Table and Bench. The reclaimed lumber for these is salvaged from 100 - 150 year-old barns across the Midwest. These barns were originally built from century old trees that dotted the landscape.

Behind-the-Scenes...Home Decor for Spring

March 21, 2015

A beautiful set up from the spring Home shoot in California

Selecting locations and shooting for the Sundance catalog is not just about the clothing, jewelry, models, etc. We also take the show on the road when shooting the Home pages.

Sundance Artisans...Dinnerware By Alex Marshall

March 4, 2015

Dinnerware by Alex Marshall

Northern California ceramist Alex Marshall is a featured Sundance home décor artisan. You can find her collection of dinnerware currently featured in our catalog.

The Beauty of Jewelry...Behind-the-Scenes of Spring Jewelry

February 24, 2015

A look at the making of the beautiful painted backdrops of the spring jewelry catalogs

Each Sundance catalog tells a story through photography. The locations and backgrounds are carefully selected and precisely designed to further that story.

On the Road...Marfa, TX

February 13, 2015

Big Sky: Marfa, Texas

We shot in the area around Marfa several years ago and decided to return to shoot only in this far-from-everything town in southwestern Texas. Not easy to get to, we flew into the closest airport then had a 3-hour drive.

2015 Sundance Film Festival...An Annual Celebration

January 22, 2015

Celebrating the 2015 Sundance Film Festival in Park City, Utah

Today marks the opening of the 2015 Sundance Film Festival in Park City, UT. The town buzzes with incredible talent, mostly undiscovered. This year, the Sundance Film Festival will run from January 22 – February 1.

On the Road, Again...Telluride

January 12, 2015

View of Colorado Avenue - Downtown, Telluride. Looking into the boxed canyon. 
Trivia: In 1884, Telluride became a haven for Butch Cassidy, where he enjoyed the saloons full of "wild living and corruption". Get the tie-in to Sundance and our founder?

Telluride. It is beyond doubt one of my favorite places. Top 3. For over a decade, my family has skied there every winter. Then, why not? Let’s shoot there in August. After all, the saying among the locals goes something like this: “Come in the winter, you won’t want to leave. Come in the summer, you won’t leave.” After this shoot, I see what they mean.